The Betesh Group Unveils Debut Collections of Bananafish Infant Bedding and Room Decor at JPMA

First-Ever Line of Bananafish Diaper Bags to be Introduced at the Show

NEW YORK, NY, April 23, 2007 - Global consumer products innovator The Betesh Group, is thrilled to unveil it’s debut collections of new Bananafish infant bedding, room decor and the premiere line of Bananafish diaper bags, at the 2007 Juvenile Products Manufacturers Association show. Showcased in booth 1142 at the Orange County Convention Center in Orlando, Florida, USA from April 23-25, 2007, the lines are the first produced since The Betesh Group recently acquired Bananafish.

Capturing the essence of Bananafish - signature use of modern and sophisticated color and patterns while bringing together fashion, comfort, luxury and quality - The Betesh Group has created 16 exciting new bedding patterns and coordinating room decor for the celebrated brand. The new contemporary, stylish bedding is driven by color and pattern, hallmarks of Bananafish style, rather than traditional juvenile icons.

Designed with the combination of upscale fabrics and special embellished touches, four-piece crib bedding sets range in price from $150 - $600 at retail, while an expanded line of room decor including mobiles, lamps, diaper stackers, valances, blankets, decorative pillows, picture frames and more, has an opening suggested retail price point of $39.99.

Highlights of some of the fun new feature Bababafish bedding and decor patterns include:

Argyle Boy and Argyle Girl - This stylish set mixes raspberry, pale pink and mint argyle patterns with complimentary dots and stripes for girls, or sky blue and green for boys. The contemporary take on a traditional pattern is a dreamy combination for any little one’s bedroom.

Cocoa - An ultra sophisticated ensemble designed with the highest quality European jacquards in rich chocolate and sea glass green. The details are upscale and fashionable making this the perfect bedding for a luxury nursery.

Confetti Boy and Confetti Girl - A modern merge of watermelon, pink and lime “Confetti” dots sprinkled with coordinating striped accents for girls, or delft blue and lime green for boys, creates a festive, but sleek nursery for little party goers!

Moda - The chic combination of chocolate, citron and ivory crisp stripes paired with rich woven, embroidered and faux suede details is a pattern Mom will want for her room too!

For the first time under the Bananafish name, upscale bedding brands are being licensed. “All You Need Is Love” and “Good Day Sunshine” infant bedding from Bananafish, licensed from Sony/ATV Tunes LLC (©1967, ®1995 All rights reserved), are whimsical collections of infant bedding and room decor based on the ever popular music and lyrics of the famed John Lennon and Paul McCartney songs, used under license by Sony/ATV Tunes LLC. Colorful lyrics and imagery inspired by the timeless tunes are translated into baby friendly bedding patterns. Four-piece sets include a quilt, crib sheet, bumper and crib skirt. Babies will drift to sleep in sweet sanctuaries while musical mobiles play their parents’ favorite tunes!

To compliment Bananafish’s bedding and room decor, the company is introducing its debut collection of diaper bags (SRP $150). The Bananafish “DB Collection” includes traditional diaper bags in not-so-traditional chic shapes and colors. Crafted from textured faux suede and flocked linen with leather trim, palettes include tangerine, mocha and goldenrod. Decorative design details feature new Bananafish signature starfish logo hardware, brushed gold rings and buckles, and embossed iconic starfish studs.

The “Getaway Collection” includes a variety of spacious travel cases (SRP $75) with room enough to tote all of Baby’s essentials while on weekend getaways. Boasting fun and colorful graphic stripes and dot patterns printed on cotton sheeting with a clear PVC “under glass” overlay, features include insulated bottle holders, changing pads, removable organizational “mom pockets” for quick access to secured essentials, and more.


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